Visual identity for a fictional surf brand Kvarken Surf Club.

The slogan No Bad Waves refers to the bad surfing conditions we have in Finland, but still feel optimistic about being able to surf here.
The logo provides a clear visual representation of the brand and its origins. Such as the surfing Great Cormorant, as well as the icicles on the palm trees and the rough waves to emphasize the cold and raw conditions that characterizes Finnish surfing.