Project
N°007
Name
Not Cool Man
Category
Identity, campaign
Year
2022
Type
Fictional
About
Brief: CHANGE – What do you consider a significant societal issue that you would like to influence? Describe the phenomenon in a brief text. Ponder insightful ways to visually communicate the issue to a target audience of your choosing. Sketch a variety of drafts for your ideas. Select one idea to further develop into a finished visual concept that you present in three different communication environments.
Design solution: The Not Cool Man initiative is about getting guys to step up against harassment. Bars and clubs can support the cause by displaying a Not Cool certification sticker in their window. You as an individual can also back the initiative by buying clothing, and all the money raised goes to help women facing violence through the Naistenlinja organization.
As communication environments I chose straightforward campaign posters, the certification stickers for businesses, and a landing page for a website .
Not Cool Man