Brief: How do you interpret the word “ro” (en. row)?

Design solution: A visual exploration on the Greek word poή (/roì/ ), which means the flow or the continuous movement of a mass.
Through typographical and geometrical solutions, in still and moving images, I tried to develop the feeling that the word conveys.
This was experienced in a poster exhibition including AR, using Artivive, the posters came to life by looking at them through your phone.